Every child must be able to grow up happy, healthy, and safe. But how to prepare a new generation for a bright future? How to contribute to their happiness? Youth Route aims to bring science and society closer together. They study how children develop and learn and invest in research that contributes to a healthy and safe society. Moreover, Youth Route does this together with teachers, health professionals, sports coaches, neighborhood teams, and parents providing important discoveries and innovations.
We’re challenged to produce engaging animation for their marketing campaign and tell about their innovative ideas in education. Our team created frame-by-frame character animation in combination with animated elements in After Effects. Excited to share the results of this amazing collaboration and show you the behind-the-scenes of our creative process.
Length: 2:10 min
When Youth Route approached us, they had a clear mission: to showcase their innovative approaches to shaping a brighter future for children through an engaging explainer video. Their work bridges the gap between science and society, exploring how children grow and thrive while fostering partnerships with educators, healthcare professionals, parents, and community leaders. Our challenge was to transform their complex research and societal contributions into a narrative that would captivate and inspire action from a diverse audience. Balancing the need for clarity with emotional resonance, we needed to create an animation that spoke effectively to both professionals and families.
Our creative team stepped up to the challenge with a mix of frame-by-frame character animation and dynamic elements designed in After Effects. By placing children at the heart of the story, we illustrated key moments of development, learning, and collaboration. Vibrant colors and fluid transitions brought Youth Route’s vision to life, while a thoughtful script ensured the messaging was clear and impactful. To engage diverse audiences, we integrated relatable scenarios and highlighted the real-world applications of their research. The seamless blend of hand-drawn animation with modern digital techniques resulted in a visually captivating video that effectively communicated Youth Route’s mission and message.
Working on this project for Youth Route was both inspiring and rewarding. By combining artistic storytelling with strategic messaging, we delivered a video that not only educates but also inspires hope and action. We’re thrilled to have been part of Youth Route’s journey in shaping a better future for children and communities. Stay tuned for a behind-the-scenes look at the creative process that made this collaboration possible!
