The main character in this animation is the CEO or Lead who is balancing on different shapes symbolising “work balance.”
The shapes represent different areas and tasks at work, such as people management, compliance, hiring, email, meetings, accounting/finance, etc.
All the busy work a CEO needs to do but takes the focus away from the things that might feel like they drive immediate growth, and hence, it is hard to strike the right balance between priorities.
Yoga poses can be something fun to work with. She’s balancing, holding a phone or laptop, while changing positions.
Illustrations & Animation by Hound Studio
Cel (frame-by-frame) animation