At this stage, we do style frames. Basically, they are just full-color pictures that visualize the main scenes of the video. Style frames help a client to choose the style of the video. We usually do 3 of them so that one can pick the visual imagery at the very beginning and have a clear idea of what there will be at the end. When our style frames are approved, we move to a creation of illustrations. Illustration design gives us a chance to create a unique, memorable style that will live long in the memory of the viewers.