Production process


Every video production process starts with a Creative Brief. This step helps us to collect the most relevant information about a company we’re going to collaborate with. Generally, to know more about goals, preferences, and ideas, we organize a quick call or ask to fill in a form. With this creative guide, we can stay on the same page with clients and generate well-thought-out ideas.


First and foremost, to tell the world about your product with a perfect explainer video, we need to study it first. Keeping in mind the information about your target market, core audience, and demographics, we create 1-2 rough script concepts. When we get approval on one of the concepts, we’ll make necessary changes and move on to a detailed script-writingBy using brand guidelines we also create a moodboard to provide a broad overview of all appropriate design options. 


After we come up with the whole story, we start work on storyboard creation. It’s a sketched visual representation of an explainer video that shows all scenes with descriptions of actions and transitions. Such sketched drawings help you to imagine how your final video looks and serve as a guide for illustrators and animators. However, a storyboard is a time-consuming step in the video production process but it’s too important to be missed. 


At this step, we work on style design or style frames. These are full-color pictures that visualize the main elements of the video. Often, even if you don’t know what you need, style frames help to decide on the final style of your future explainer video. Typically, we produce 3 style frames, each of which includes the main character and background design. By combining rough sketches and style design, we create illustrations for a future video.  


A voice-over plays a crucial role in animated video production and needs to be recorded before animation starts. Our voice-over library consists of professional voice-over artists from all over the world. Moreover, to deliver your message perfectly, we’ll help to find the right voice that appeals to your target audience. With the help of our Chronomer tool, we can calculate the length of your future video. Typically, a 60-second animated video consists of 150-170 words. 


Once illustrations and voice-over are ready, we start working on the first video draft. To make your final video eye-catching and engaging for viewers, we use a combination of different styles. By adding frame-by-frame or 3d elements, we have an opportunity to bring the craziest ideas to life. When all internal animation revisions are done, we send a video to the client to get the main feedback.

Music and sound design (SFX)

This step adds a final touch to animated video production. We create a unique video atmosphere by combining visuals with sound effects and background music. What is more, SFX is an important step in animation that sets up the mood and holds the viewer’s attention longer.

From beginning to end, animated video production is a complex process where each step requires attention to all details. If one step is missing, a final video may not bring the results you expect. At Hound Studio we do our best by delivering high-quality videos that scale your business. Frankly speaking, it’s amazing how animated explainer videos may help your business to stand out. If you want to create one for your business, we’ll come to the rescue. 

Wanna bring your story to life?