The animation for Gemeente Barneveld brings the inspiring story of the Stap family, who embark on a journey toward sustainable living. Through relatable visuals and simple actions like installing solar panels, switching to electric transport, and transforming their garden into a green oasis, the story highlights the power of collective small steps toward a better future. The animation encourages viewers to take part in Barneveld’s energy transition, promoting local initiatives and sustainable solutions for the community.
Client: FiksFilm
Length: 1:28 min
At Hound Studio, we faced several challenges while working on this animation for Gemeente Barneveld. The first was designing characters and environments that felt approachable and relatable to a wide audience, ensuring that the Stap family and their lifestyle reflected everyday people without appearing overly idealized. Another challenge was distilling complex sustainability concepts-such as renewable energy, community-driven initiatives, and reducing reliance on fossil fuels-into visuals and storytelling that were both engaging and easy to understand. Lastly, we needed to strike the right balance between delivering an informative message and creating an emotionally compelling narrative that inspires action rather than overwhelming the audience.
Our team at Hound Studio approached these challenges by crafting a storyline centered around the relatable Stap family, representing an average household. The design choices ensured accessibility, with a modest home and practical solutions like solar panels and electric bikes. We employed engaging visuals, including animated transitions and vibrant greenery, to illustrate the benefits of sustainability. By weaving personal moments, like a family barbecue, into the narrative, we kept the story emotionally compelling while emphasizing the broader impact of local sustainable actions.
This animation stands as a testament to the power of visual storytelling in driving meaningful change. By showcasing the possibilities of sustainable living, we hope to inspire individuals and communities to take their first steps toward a greener future. Together with Gemeente Barneveld, we demonstrated how small actions can lead to significant impact, encouraging everyone to join the journey for a cleaner, more sustainable tomorrow.
