Product launch videos. Guaranteed to be seen.

A product launch video is a short film, usually 30–60 seconds, that introduces your product on launch day: on X, LinkedIn, Product Hunt, your homepage and in investor updates. Most people decide what they think of a new product from one video watched once on a phone, so for a startup launch it often does the work of an entire landing page.

Our Launch Film is $3,900 for an animated video up to 60 seconds. Launch + 100k views is $11,900 ($9,900 for our first 5 founding clients) and Launch + 200k views is $14,900. Need a longer 90-second video? Add 30 seconds for $1,900. Custom SaaS video production at a traditional agency usually costs $15,000–$50,000+; our prices are fixed and listed on this page, with no retainers or licensing fees.

The Launch Film is delivered in 10 days from kickoff, and campaign plans in about 15 days plus the promotion window. We kick off within 5 business days of payment. Most of that time goes into the script and storyboard, which you approve before any animation starts.

On campaign plans we promote your video with paid campaigns across YouTube, X and LinkedIn until it reaches the guaranteed minimum. We choose the platform mix and targeting that reach your audience most efficiently, and you get a report with the final numbers. Each platform counts views by its own standard.

A launch video sells the story: why your product matters and why now. A product demo video shows how it works, walking through real UI and key features. We make both, and many founders use the launch video for launch day and a longer product demo video for their homepage and sales calls.

Yes. Our product demo video production follows the same process as our launch films: we rebuild your real interface as motion graphics and walk through the workflow your buyers care about. Demo videos work best on your homepage, in sales emails and on calls, where viewers already want to see how the product works.

Most product demo videos work best at 60–90 seconds: long enough to show a real workflow, short enough to finish. Launch videos for social and Product Hunt are shorter, around 30–60 seconds, and ad cutdowns run 6–30 seconds. Our plans cover up to 60 seconds, and you can extend any video to 90.

A good product demo video shows one clear promise, then your real product delivering it: the problem in one line, the core workflow in your actual UI, two or three use cases and a clear call to action. Skip abstract icons and long feature lists. Viewers trust what they can see working.

LaunchPal is the productized SaaS video production service from Hound Studio, a B2B video production studio that has delivered 1,000+ videos since 2008. Instead of open-ended agency quotes, you get fixed-price product launch videos, product demo videos and the campaign that gets them seen.

Yes. Most of our work is for SaaS and AI companies, including People.ai and Krock.io. We rebuild your real software interface as motion graphics, so even complex B2B products look clear and impressive in a software launch video or a sales launch video.

Yes. On campaign plans we create a realistic AI avatar and a clone of your voice from a few minutes of footage, so you can present your product without a studio day. It's ideal if you're short on time, camera-shy or prefer not to record in a second language. We only build it from your own footage, with your consent.

Just a one-page brief: your product, your audience, your launch date and a link to your app or Figma file. You do not need a script or a clear idea of the video. Turning your product into a story is our job.

You own the final video outright and can use it anywhere: social, ads, your homepage or pitch decks, with no licensing fees. Revisions are included in every plan.