Have you ever faced unpleasant situations when bad data leads you nowhere? Your time and your resources are wasted…No more strength to fight against it. And there is no need for that. The animation we’ve created for People.ai, patented AI technology delivering insights to unlock, unify, and enrich all revenue activity, shows how important it is to rely on and improve pipeline execution through better data.
With PeopleAI as your co-pilot, you can easily change your go-to-market motion for the better. Our team was thrilled to create an animation that accurately and in a humorous tone explains the power of PeopleAI.
Client: InstinctAnimations
Length: 1:38 min
This time Hound Studio was faced with a challenge to create a promotional video about the PeopleAI platform. It was a dual claim: simplifying its complex AI technology—which unlocks, unifies, and enriches revenue data—while ensuring the narrative remained engaging and approachable. The task required balancing technical accuracy with a humorous and relatable tone, all while conveying PeopleAI’s core values of trust, innovation, and leadership. Adding to the complexity, the project was constrained by a tight deadline, demanding a seamless blend of creativity and efficiency to ensure the final product resonated with its intended audience.
We addressed the challenge by centering the animation around a “co-pilot” metaphor, encapsulating PeopleAI’s role in guiding businesses toward data-driven clarity. The characters were thoughtfully designed to represent traits such as adaptability, intelligence, and resilience, making them relatable and inspiring. By using the trustworthy Blue Ruin color palette, we created a visual identity that aligned seamlessly with PeopleAI’s innovative brand. Each scene—from vibrant urban landscapes to a sleek cockpit—captured the dynamic spirit of PeopleAI’s mission. Humor and storytelling transformed complex concepts into an accessible, engaging narrative.
After extensive collaboration on design and animation, we crafted a visual story that leaves a lasting impression. The final video not only simplifies complex ideas but also connects emotionally with viewers, showcasing the transformative power of PeopleAI’s technology.
