EXPLAINER VIDEO PRODUCTION
An explainer video, a simple and engaging tool, is designed to clearly explain your company, product, service, or idea in a way your audience can easily understand. Often referred to as a homepage, overview, or conversion video, it simplifies complex information into easily digestible terms, all within 90-seconds or less.
These videos, designed to explain your company, product, service, or idea, focus on four key points: the problem, the solution, the features and benefits, and how the solution works. By blending visual storytelling with straightforward messaging, explainer videos not only educate viewers but also leave a lasting impression on potential customers and investors, ensuring a long-term impact.
The key to a successful explainer video is keeping it short, engaging, and packed with the right information. Whatever you’re explaining, it should leave your audience with a clear understanding of your message and motivate them to take the next step, ensuring action and results.
Explainer videos work best at the top of the marketing funnel during the consideration phase, when potential customers recognize their problem and are exploring solutions. They are ideal for homepages, product or service pages, newsletters, trade shows, and sales meetings. Once viewers have watched the explainer video, you can guide them to a more in-depth tutorial video that further details how your product or service works.
Understand your goals, audience, and message.
Our team creates clear, engaging scripts that match your brand and support your business goals.
Next, we create a storyboard to plan the visuals and animation for the video.
We create detailed illustrations aligning with your brand and storyboard.
We work with professional voice-over artists to provide recordings in any language of native speakers.
At this stage, we bring everything together to create the final animated video.
We select the best royalty-free music and customize it with sound design and effects to match your story.
We deliver the final video in a ready-to-use format, with additional formats available for social media.
Clarity: Simplifies complex ideas, improving understanding and boosting conversions.
Engagement: Grabs attention and keeps viewers interested throughout.
Higher Conversions: Can boost landing page conversions by up to 80%, building trust.
Competitive Advantage: Highlights unique selling points, enhancing credibility and brand authority.
Versatility: Suitable for social media, trade shows, and other platforms; easy to share and embed.
Cost-Effective: More affordable than traditional marketing with broad online reach.
SEO Benefits: Enhances search rankings by increasing site engagement and visitor time.
The cost of an explainer video depends on its length, style, and complexity. High-quality animated videos typically range from $5,000 to $15,000. If you’re planning a series of videos, we offer package pricing to reduce the cost per video. Since prices can vary widely between companies, take your time to research and choose a team that aligns with your brand, budget, timeline, and quality expectations.
Creating an explainer video involves several important steps to ensure a high-quality result. For animated videos, the process usually takes 4-6 weeks, covering stages like scriptwriting, storyboarding, illustration, animation, and sound design. This timeline doesn’t include the time needed for client feedback and revisions, which can extend it to 6-8 weeks. Each step is carefully done to make sure the final video fits your brand and clearly delivers your message.
