Commercial Video Production
Commercial videos are great for introducing your brand, product, or service using engaging stories and eye-catching visuals. They’re tailored to connect with your audience on a personal level, delivering your message in a way that sticks.
The purpose of a commercial video is to create a strong and lasting impression while showcasing the unique value your business brings to the table. Storytelling fosters trust and interest in your audience. Commercial videos could inspire action, whether visiting your website or engaging with your brand on a deeper level.
Commercial videos offer a wide range of applications and can seamlessly fit into various stages of your marketing strategy to maximize impact. These videos are ideal for social media campaigns, where their engaging format boosts visibility and drives traffic. Additionally, commercial videos make a strong impression in presentations, trade shows, email campaigns, or even TV ads, ensuring your brand message reaches the right audience wherever they are.
Developing a concept for a commercial video is one of the most exciting parts of what we do at Hound. The goal of any ad is to spark excitement about your product or service. Our mission is to channel that energy into every idea we create. Our process begins with immersing ourselves in your product or service and deeply understanding your market and target audience. From there, we brainstorm fresh, creative concepts that strike the perfect balance between originality and strategy—ensuring your message grabs attention and truly resonates.
Understand your goals, audience, and message.
Our team creates clear, engaging scripts that match your brand and support your business goals.
Next, we create a storyboard to plan the visuals and animation for the video.
We work with professional voice-over artists to provide recordings in any language of native speakers.
We create detailed character list with all major poses of all main characters in the commercial.
We develop all background layouts ready for animation.
At this stage we create simplified version of commercial according to script and design.
We develop keyframe animation, after that draft animation ready to clean-up.
At this stage, we bring everything together life, clean up draft animation and add all necessary motion.
We select the best royalty-free music and customize it with sound design and effects to match your story.
At this stage we compose all production stages into final sequence with music and sound effects.
We deliver the final video in a ready-to-use format, with additional formats available for social media.
commercial videos?
Brand Visibility: Captures attention and leaves a lasting impression, increasing awareness of your business.
Emotional Connection: Tells a story that resonates with viewers, fostering trust and loyalty.
Sales Growth: Drives potential customers to take action, from visiting your site to purchasing.
Memorable Messaging: Communicates key points effectively, ensuring your audience remembers your message.
Cross-Platform Reach: Perfect for websites, social media, TV, and events, ensuring your message reaches diverse audiences.
Professional Appeal: Elevates your brand image, demonstrating quality and credibility to potential clients and investors.
The cost of a commercial video depends on its length, style, and complexity. High-quality animated videos typically range from $10,000 to $30,000. If you’re planning a series of videos, we offer package pricing to reduce the cost per video. Since prices can vary widely between companies, take your time to research and choose a team that aligns with your brand, budget, timeline, and quality expectations.
Creating a commercial video involves several essential steps to ensure a high-quality result. The process usually takes 8-12 weeks for animated commercial videos, covering stages like scriptwriting, storyboarding, illustration, animation, and sound design. This timeline doesn’t include the time needed for client feedback and revisions, which can be extended. Each step is carefully completed to ensure the final video fits your brand and clearly delivers your message.