Building on the success of the opening video for Deloitte’s 2024 Southeast Asia Partners Conference, our team took on the challenge of crafting a stunning closing video to leave a lasting impression. This project combined the best of 3D animation, 2D artistry, and frame-by-frame techniques, resulting in a dynamic and inspiring visual story. The closing video featured a 3D-rendered dragon and a compelling narrative of perseverance, symbolized by a tennis player’s journey to triumph. This harmonious blend of styles and themes celebrated the conference’s core message: ‘THINK B² IG.’
Client: Click2View
Length: 1:17 min
With the conference’s opening video already setting a high bar, our mission for the closing video was to deliver something equally impactful but distinct in tone and message. We were tasked with creating a visually engaging and emotionally resonant piece that reflected leadership, resilience, and success. Adding to the challenge was the tight deadline of just 8 weeks, during which we had to design, animate, and finalize a multi-layered video combining 2D, 3D, and cel animation. All this had to align seamlessly with Deloitte’s brand and the overarching conference theme.
Rising to the challenge, we developed a narrative-driven video showcasing a tennis player’s journey of perseverance and victory, symbolizing the struggles and triumphs of leadership. Using After Effects and advanced animation techniques, we created intricate 3D particle effects for transitions, achieving a polished 3D look without relying on traditional 3D animators. The dragon, crafted entirely in 3D, added grandeur to the piece, while frame-by-frame animation brought organic motion and fluidity to key scenes. From animatics to sound design, every detail was carefully refined to deliver a cohesive and powerful final product that resonated deeply with the audience.
We are incredibly proud of this project, which stands as a testament to our team’s creativity and dedication. The closing video not only complemented the opening piece but also brought the conference’s theme to life in a bold and memorable way. By blending artistic vision with technical innovation, we created a visual journey that inspired and captivated Deloitte’s top executives. This project reaffirmed our belief in the power of storytelling and animation to connect, engage, and leave a lasting impact.