Novo Pasyt, a trusted natural calming remedy, came to life through an imaginative 20-second commercial. Using the artistry of frame-by-frame animation, we visualized the everyday burdens of stress in a way that resonated deeply with viewers. The mischievous “stress” character became the centerpiece of a story about reclaiming peace of mind. Airing on Ukrainian national TV, this campaign effectively reached a wide audience, reinforcing Novo Pasyt’s position as a calming and reliable choice.
Client: Novopasyt
Length: 0:20 min
The key challenge was to visualize stress in a relatable yet creative manner, making its impact on everyday life understandable and engaging. Additionally, we had to clearly communicate Novo Pasyt’s benefits within a 20-second timeframe while adhering to strict pharmaceutical advertising regulations.
By leveraging the expressive power of frame-by-frame animation, we created an anthropomorphic “stress” character that humorously interferes with the protagonists’ daily activities. Each scenario highlighted common stress-induced issues like reduced concentration, sleep disturbances, and heightened anxiety. The animation’s playful style balanced the serious subject, making it accessible and memorable. A well-crafted voiceover complemented the visuals, reinforcing Novo Pasyt as the go-to solution. Broadcast on Ukrainian national TV, the campaign successfully reached and resonated with a broad audience.
Through the meticulous craft of frame-by-frame animation, we transformed an abstract concept into an engaging and relatable visual story. The final piece strikes a perfect balance between humor and sincerity, connecting with viewers while effectively showcasing Novo Pasyt’s benefits. We’re proud to have created a commercial that not only entertains but also provides reassurance and inspires confidence in finding calm amidst the chaos of everyday life.
