HOUND STUDIO

BEHIND THE SCENES: AKT

 

AKT is responsible for issues of planning, development, and operation of public transport stations. Its work is to provide infrastructure and offer services that encourage passengers to use public transport. This organization is socially responsible and focuses on environmentally friendly approach, safety, and quality. They are actively involved in modernization processes and development.

 

We like to work with companies that have a well-managed working process and always know what they exactly want to get at the end of our collaboration. When we got a project, we didn’t really know how to present it in the best way, make the client be interested in and meet the requirements of all members of this organization. It’s always difficult to find the best option, that’s why during our brainstorming process we always look at the project from different sides, collect all the ideas and make several scripts for a better service presentation.

This company mentioned that the tone of the video had to be serious, inspiring, calling for actions. They wanted their target audience could understand the reasons for the establishment, areas of work and opportunities their customers could get. Such a strong desire to improve infrastructure and focus on eco-friendly approach inspired us to make a really interesting project and tell the world about the organization that was willing to achieve a better future for all citizens in the county of Vest-Agder.

While we didn’t have enough time for video production, after getting the reference, we immediately sent 3 style frames based on the preferable style. Fortunately, he was satisfied with the style we hoped him to choose. As you know, it’s not always possible to work with trendy design, because your client may think differently and doesn’t like the way you see the project you’re working on. Below you can see the style proposition he chose and several others examples made by our 2D artists.

It should be mentioned that we’re not required to create a storyboard, because due to tight deadlines illustrations had to be done as soon as possible. It’s not always a good idea to make a video without a storyboard, because in future you can come across with a million of different changes, which could be unnecessary if you created a storyboard with all the transitions and movements before getting to animation.

As you can see, this explainer video was made in 2D, but ideally, 3D would be much better. While we didn’t want to see it in a flat version and 3D was out of the question, we used isometric in order to add some depth to the objects. Despite the complexity of the project and its deadline, we could make a project worthy of attention considering all client’s wishes.

Head to the link to check out a ready-made project.  If you got some idea in mind, feel free to contact us, we’ll create a well-done project for your brand-building and help you to boost your business with a high-quality animated video.