In the current case we have understood that the target audience of Nora is the people at the age of 28-45 both sexes, choosing the medical and other types of insurance companies. Of course, they have property, work hard and travel often. Also they are on close terms with their smartphones and tablets and they get used to taking advantage of apps instead of heaps of paper. So they have little time to decide between the dozens of insurance companies, and agility and accessibility are critical for them.