WHY YOU NEED AN EXPLAINER VIDEO?
If you want to sell something via the Internet you need to accomplish the following main steps:
- tell about yourself via the Internet;
- help your client to find you;
- describe a problem you solve (what you do) and why a client needs your product/service;
How to find a client in the Internet:
For several decades companies try to find clients via the Internet by posting long and boring descriptions of their services. There are so many pages that it will be very hard to find your company. Of course, you may use search engine advertising and add another boring text message. You will pay for clicks and some time later your message won’t catch someone’s eye anymore. But using instruments of video marketing you can memorize your offer in interesting and popular form. So what is online video marketing?
Online video marketing is a method of marketing or advertising that utilizes video and the Internet to more effectively reach an appropriate audience that other, traditional methods might miss. There are a number of ways in which this type of marketing can take place, though among the most common are standalone video advertisements and advertisements that play before or pop up during another video. Online video marketing is often an effective method for advertising and marketing, though certain ideas must be considered that can be fairly different from aspects of traditional print or text media and advertisements. Businesses of all types and sizes are using online video marketing to promote their products and services. Webinars, training videos, demonstration videos, corporate videos, testimonials and how-to-videos are being shared online, in an effort to make better connections with potential customers. Online video marketing allows you to share important information about your business in a more engaging and dynamic way. If one image is worth 1,000 words, imagine the value of a moving image!
A potential customer can learn so much more about your business after watching a two-minute video than going through the written content on your website. Video is simply a more effective way to communicate with potential customers.
Using explainer video you will not only solve the problem of getting the attention of potential clients but as well:
- You can fascinatingly present your product within 1-2 minutes
- Increasing conversions
- Improving SEO search rankings with video content – after all, 70% of the top 100 search listings include video!
- Keeping viewers on your page for 2X longer
- Getting the word out about your product – videos are easy to share on Facebook and Twitter
- Re-purposing for various needs – an explainer video can be re-purposed for an investor pitch, an email signature, among other uses
- You make your brand recognizable
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are more popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Improving SEO search rankings with video content
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
- 80% of website viewers will leave the website if it doesn’t have video.
- Viewers will stay on a website twice as long if it has video.
- 52% of consumers make an online purchase after watching a product video.
- 92% of viewers share videos seen online with other
Getting the word out about your product
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
With Google being the #1 search engine and YouTube being the #2 search engine, if your website doesn’t have a video, you are missing an opportunity to be found by millions of potential customers.
An explainer video doesn’t necessarily have to be confined to just your site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.
Aside from boosting sales it will gain popularity for your brand. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise. Don’t miss an opportunity to be found on the web! Feel free to contact us and order an explainer video today!