Being a perfect tool for attracting viewers’ attention and boosting business, explainer videos have become very popular during the last years. And though it’s an amazing opportunity for many enterpreneurs, there are a few rules you need to know to get the best deal out of your explainer video. We’ve already touched some of them, but this time let’s talk about one particular tip that may change the game: the 5-second rule.
This means you need to attract your target audience’s attention within the first 5 seconds of the video. It has to be done because viewers’ attention spans are shrinking and they understand right away that those few moments set the tone of the whole video.
We picked a few tips for you to make the first 5 seconds of a video more engaging and we hope you will find something helpful!