Your company’s online presence is represented by its website, which can significantly improve brand recognition. As it can draw in more visitors, increase user interaction generally, and add aesthetic interest to the website, web design is crucial for boosting brand awareness.
There are a number of fresh and cutting-edge design concepts that you can use while creating a website. The possibilities are endless because a website may be anything you want it to be. However, you must also analyze your options before deciding whether to try something entirely unconventional.
Animation is one of the major web design trends that designers are adding to websites. Even though it may be something that receives a lot of attention, the user may find it burdensome.
When trying to create a website, one of the biggest mistakes people frequently make is including all the “cool” elements that are currently popular. Even though you might want to include everything, the finished project won’t look decent if you do that.
Going overboard with page elements, especially when it comes to animations, can actually work against you rather than in your favor. A well-designed website must strike a balance between interactive features and conventional panels that are simple to navigate and use.
When attempting to create a look and feel that suits the brand, it is important to comprehend the various implementations of online animation.
Animation: What Is It?
Any movement or transition that occurs after a website or app has loaded is referred to as “animation” in the case of digital products like webpages and apps.
Three different uses for animation include:
- Adding visual appeal (such as when a webpage slides in from the side of the screen)
- Acting as a response (such as when you hover your cursor over an object and something happens)
- Serving as a notification.
Should You Use Animations on Your Website?
When it takes a while for the data on each following page to load, the best website animations should be utilized to walk the visitor through a step-by-step scheme of actions. The user loses interest in how long the download will take to complete when they view the animation with the most difficult-to-create elements.
So, the effort is worthwhile. Any explainer film that has been animated for a website and will be utilized on yours may be considered web animation. These could also include animated ads, screensavers, explainer videos with gif animation, or other multimedia. They all breathe new life into websites, rescuing them from their stagnant state, and enticing visitors.
If animation is appropriate, take into account the following:
- Would the animation help or make the website or app less usable?
- Can the animation require more materials (i.e., additional code or graphics) that will lengthen the load time and degrade the user experience?
- Does the animation enhance the website’s user experience in a useful or enjoyable way?
- Can the animation be made at all with current programming?
You normally shouldn’t have any trouble incorporating animation into your website or app designs as long as you use animations in a beneficial way and the associated code is lean and efficient.
Is animated websites still a good strategy?
Even the most sophisticated user interfaces become confusing to operate without animation, leading users to make arbitrary decisions that lack meaning. However, having nice aesthetics or pixel-perfect-looking photos is frequently insufficient to stand out from the competition, and website animation becomes a contentious topic.
We have compiled a summary of the benefits and drawbacks of using animation on a website to assist you in understanding the various facets of this.
Animations in Web Design: Benefits
When you need to create a special website where all of the content parts interact with one another, animations are used. The following are the main benefits of employing the best website animation:
Reputation
These mobile or desktop animation websites are incredibly inventive; they look excellent in portfolios, reflect the company’s overall caliber, and enhance its reputation.
Emotional response
Motion graphics for websites can be used to enhance any UI component. As a result, logos are more contemporary and vibrant, draw the user in right away, and provide them with the information they need to know about your business. Successful logos not only provide information to the audience but also evoke an emotional response.
UX enhancement
Of course, such bottom UI/UX animations contribute to the vibrant user experience for the most demanding consumers by being functional search, navigation, subscription, or other aspects in addition to being aesthetically beautiful.
The Drawbacks of Animated Website Designs
There is always a catch, of course. Using unnecessary or unjustified animation effects can seriously harm UX/UI and turn visitors away from your website’s pages.
Data overflow
In fact, it becomes nearly impossible for the user to read and comprehend the information supplied if the website has a large number of animated items, such as flash and gif animations. The user is discouraged from reading the page content by the elements’ excess and distraction from the necessary facts.
Freezing
Any form of motion design, especially flash films, overwhelms and adds weight to the page. Because of this, one of the most frequent complaints from customers who visit pages with a lot of intensive animation is about loading times or freezing.
Inappropriate use
When it is unrealistic, you shouldn’t employ animation on websites just for aesthetic appeal. Thus, animation on internet pages proves to be helpful in a variety of situations, but its use should be motivated by facts rather than by a mere desire to add various moving design elements to the website or make it visually appealing.
Conclusion
Nowadays, animations are all around us. It makes sense why consumers appreciate them—they boost conversions, have a wow effect, and help users recognize your website among hundreds of others. Using animation in web design is a terrific way to build an engaging website. Despite a number of small issues with the loading speed, freezing, etc., animations of logos, icons, and many other things are still frequently utilized in web design.
Web animation is a potent tool, but it must be used with caution. If you want your customers to like what they see, you should only employ animation sparingly and when absolutely essential. Otherwise, it could easily backfire on you and drive them away rather than attract them to your business.
People nowadays easily grow tired, so the last thing you want is for them to become uninterested in your business after only a short while. Therefore, if you’re going to employ animation on your website, make sure it complements the rest of the content and design rather than just using it as a cheap trick to draw in visitors.