The prevalence of video material in today’s society cannot be overstated. It would appear like everyone is making an effort to produce the best brand video they can.
Marketing any healthcare business, whether it’s a private office, large hospital, or community health center, requires reaching the appropriate people both locally and worldwide online.
What is Content Marketing?
Blog entries, articles, white papers, photos, infographics, videos, and other kinds of content creation are all examples of content marketing. Once you’ve made this material, you can use social media in the short term and search engines in the long term to promote it to people who might be interested in your services or hire you as an expert.
The healthcare industry has unique challenges when it comes to creating engaging video content. We are confident that any issue, no matter how difficult or delicate, can be simplified into an accessible film that will have an impact on its intended viewers.
Think about these 5 guidelines while making healthcare videos for your customers:
Know Your Purpose for Making A Video
Good video material is planned out and not just thrown together. Think about the location, timing, and method of use of your video, as well as its intended application.
You may tailor it to the platform and your intended audience after you know who will be viewing it, what you want to achieve with it, and where it will be viewed.
Pay Attention to Who You’re Talking To
When it comes to healthcare, the individual is often either a client or a professional attempting to advance their training or practice using cutting-edge equipment.
Patients as well as their loved ones and caregivers who are watching out for them during their healthcare journey make up a large portion of patient audiences. Their ages, levels of topic literacy, and emotional responses to the information might be quite diverse.
The setting in which they are watching the video also affects how they are taking in the message.
The message should be brief and straightforward, fitting the medium in which people see the videos. We advise short, clear films that get right to the point for in-practice watching.
For videos that viewers watch at home, it would be preferable to take a stylized animation approach, enticing them with vivid characters that will help them relate to the tale while demystifying complicated subjects.
Know When 3D Is Appropriate
3D video, 2D video, and whiteboard animation are often used in healthcare video production.
In a way that would be otherwise impossible, 3D animation enables us to convincingly demonstrate new tools and treatment philosophies. These precise representations can build interest in a new product while correctly illustrating its use.
What is 3D animation?
The method of producing animated three-dimensional visuals in a computer setting is known as 3D animation. These images were produced using 3D software, which enables animators to produce digital things that appear three-dimensional despite being on a two-dimensional surface.
Animation professionals can make anything appear to be moving across three dimensions, from a video game character to an automobile in an advertisement. This is done via the use of visual effects and exact timing.
What distinguishes 3D animation from 2D animation?
The animator draws a series of images on a flat surface to produce a 2D animation. By slightly changing the position of the animation figure between frames, which are then quickly played back to produce a dynamic image, the illusion of movement is produced.
Due to its high degree of adaptability, this makes 3D a fantastic option for the procedural and animation of medical teach equipment.
Believe in the Human Element
Individuals are more likely to believe in a human being than an artificially created show. People in today’s environment of internet reviews are more interested in hearing from peers than they are in hearing from corporations. A common person’s straightforward yet sincere appeal will likely find favor with many purchasers.
While it’s important to showcase the product and brand, relying just on a voiceover won’t cut it if you want to keep the audience’s interest. Customers want to see themselves using your goods or services and reap the rewards.
Be Thoughtful About Character Animation
Characters are a terrific method to humanize clinical subjects and let viewers relate to the voice on screen. The human body does experience a variety of conditions, from hereditary illnesses to dental operations. By depicting a body where various conditions occur, you may better orient your audience.
Use simple 2D or 3D silhouettes in procedural videos to help viewers maintain their attention on the message rather than the individual.
4 Types of Healthcare Video Productions
1. Explainer videos
What are explainer videos?
Explainer videos are brief, but they are jam-packed with knowledge. They are able to succinctly, interestingly, and persuasively communicate a challenging healthcare concept. These are perhaps the most popular and efficient sorts of healthcare videos you can produce.
However, it could get challenging at times, especially if you have to describe intricate situations or processes.
To make the video sound more approachable, be sure to strike the correct balance between the creative aspects of the film, such as the tale or the content, and the explanation of medical jargon.
2. Professional feature films
Expert feature videos are medical documentaries that highlight physicians. Since doctors are significant industry influencers, influencer marketing is used in the healthcare sector.
The most reliable source of medical information for patients and the general public is doctors, who are professionals in healthcare. Through these films, you may develop a personal brand for particular providers.
3. Videos with health advice
All of the well-known social media sites saw strong video performance. You may benefit from this as a member of the healthcare sector by producing videos that concentrate on providing viewers with general counsel and health guidance.
These how-to films can be succinct and concentrate on issues that are simple to comprehend about everyone’s general health, such as nutrition, food, and exercise suggestions.
The beautiful thing about these films is that when viewers can comprehend and assimilate the information, they can quickly put your advice into practice and post it on all of their social media accounts so their friends can see it too.
4. Videos of “What to anticipate”
By including them in “what to anticipate” films, your physicians can be included and used as a source of influence. These are instructional videos that walk viewers through certain procedures, surgeries, or treatments.
It is an excellent method of informing patients about what will take place during their appointment. This gives them comfort and helps them prepare for the hospital when they do get there.
Making every effort to soothe your patients’ concerns results in a pleasant patient experience, and they may refer others who are intrigued to this video.
Conclusion
Hopefully, after reading about all of these different video formats and talking points, you’ll have a clearer concept of how to make your own medical films. Our crew at The Hound Studio is available to help you when you’re ready to start making these movies and need some assistance. We are the ideal production partner for you because of our expertise in producing films for the healthcare sector.
You may collaborate with industry professionals at The Hound Studio to produce live-action videos, 2D animated films, and 3D animated videos for your healthcare business.
In order to create healthcare video content that is both interesting and educational and centers your message, we at The Hound Studio adhere to these guidelines. Please get in touch with us if you’re interested in making your healthcare video come to life.