As usual, we prepared style frames to show what the video will look like. They have major differences and the client picked the first one.
The next step is a storyboard: we had to show how easy and safe this app is and the young family seemed perfect for this task.
It was very important for us to create characters that can be both reliable and inspiring. The scenes show Juan, Maria, and their friends and family. Moreover, we spent a lot of time creating the perfect background: the main task was to show that the app works all over the world without extra money.