We had the pleasure of working on a short frame-by-frame story for the Orchestra.
Overview: In 1972, a group of classical musicians in New York City wanted to make music in a new collaborative way. They assembled a unique creative team where everyone brings out the best of each other. Performing without a conductor, everyone can play a solo, serve as concertmaster, speak up in rehearsals. They transfer creativity and ownership from one conductor to every single musician in the orchestra. Musicians have recorded over 70 albums and won several Grammy Awards.
Our team was challenged to create an emotive character animation and convey the atmosphere of their performance.
A big thanks to our amazing team for bringing this project to life!
Scroll down to see the process.
Client: Concept, Direction, Script & Sound Design by MezzoLab
Length: 2:30 min
The Hound Studio team was entrusted with creating a short frame-by-frame animated story for a world-renowned orchestra in New York City. The challenge was to visually represent their groundbreaking philosophy: an orchestra without a conductor, where collaboration, individuality, and shared ownership converge to create unparalleled harmony. Capturing the emotional depth of their performances and their unique approach to music, while highlighting their rich history of over 70 albums and multiple Grammy wins, required a delicate balance of creativity and precision.
To meet this challenge, we adopted a meticulous frame-by-frame animation approach that mirrored the orchestra’s philosophy. Each frame was crafted to showcase the individuality of the musicians while emphasizing their collective synergy. Dynamic transitions highlighted solo performances blending seamlessly into harmonious ensembles, while fluid movements and expressive visuals captured the energy and passion of their music. By carefully integrating vibrant color palettes and emotive pacing, we conveyed the atmosphere of their performances, creating a narrative that resonates deeply with audiences.
After months of dedication and creativity, we delivered an animated film that encapsulates the orchestra’s essence and leaves a lasting impression. The final piece not only celebrates their innovative approach to music but also connects with viewers on an emotional level, showcasing the beauty of unity and individuality in perfect harmony. It’s a project we’re incredibly proud of—one that amplifies the orchestra’s story and resonates with their enduring legacy.
