We’re happy to present our explainer video for Global Music Vault, a physical vault located in Svalbard Norway to keep world music preserved forever (1000+ years). Music files are stored on time capsules that are deposited into the vault.
The idea to walk through the vault and show different musicians appeared in our minds right away. We explored a wide variety of styles, line and fill textures, and created a perfect little bit cinematic style. Our goal was to explain how safe and secure this vault is and show that the technology behind the storage is not only safe but very reliable reducing the amount of times music files need to be migrated to hard drives to back up.
Take a look at the result and stay tuned for more cool stuff!
Client: Elire MG
Length: 2:00 min
Global Music Vault approached us with an exciting yet demanding project: creating a promotional explainer video that would capture the essence of their mission to preserve world music for over a thousand years. The physical vault, located in Svalbard, Norway, utilizes cutting-edge technology to store music files on time capsules, ensuring their longevity and safeguarding humanity’s cultural heritage. Our task was to convey the vault’s security and reliability while appealing to a global audience of music enthusiasts and preservation advocates. The challenge lay in presenting highly technical and innovative storage solutions in a manner that was not only engaging but also understandable to a diverse audience. Additionally, we needed to illustrate the concept of walking through the vault and encountering different musicians, all while maintaining a cinematic and visually captivating style. With a tight timeline and high creative expectations, we needed to seamlessly blend storytelling with technical detail to deliver a video that resonated emotionally and intellectually.
From the outset, we envisioned the video as a journey through the Global Music Vault, inviting viewers into this futuristic and secure space. To achieve this, we explored various artistic styles, line and fill textures, and ultimately settled on a polished, cinematic approach that balanced innovation with storytelling. The narrative structure revolved around a seamless walkthrough of the vault, showcasing its advanced technology and the musicians whose work is preserved within. We used dynamic visuals and smooth transitions to emphasize the vault’s unparalleled safety and reliability. Key elements like reduced data migration needs were highlighted to underline the cutting-edge nature of the storage technology. Through meticulous design and animation, we brought the concept to life, weaving together themes of preservation, innovation, and cultural significance. The final video delivered a clear, impactful message that evoked pride and hope, ensuring a strong connection between the audience and the vision of the Global Music Vault.
Creating this promo explainer video for the Global Music Vault was an inspiring experience. It allowed us to merge storytelling with technical expertise to highlight a project of immense cultural value. We’re proud to have contributed to a mission that safeguards the world’s musical heritage for generations to come. Stay tuned for more creative projects that make a difference!
