In today’s fast-paced digital landscape, businesses are turning to educational videos as a powerful tool to engage their audiences, establish authority, and drive leads. Whether you’re offering a solution, simplifying a complex topic, or guiding potential customers through the sales funnel, an educational video can make a lasting impact.
But what truly makes an educational video great?
What Makes a Great Educational Video?
1. It Answers Your Audience’s Burning Questions
People are constantly searching for solutions. A well-crafted educational video should provide clear and practical answers to common challenges faced by your target audience.
2. It Builds Trust in Your Brand’s Expertise
When your brand provides valuable content, you position yourself as an authority in your industry. Educational videos foster trust, showing that you understand the issues and can provide solutions.
3. It Makes Complex Topics Simple
Some topics are naturally difficult to explain. The best educational videos break these down into easy-to-digest pieces, making the complicated simple and accessible.
4. It Encourages Viewers to Dive Deeper
Great videos leave the audience wanting more. They spark curiosity and motivate potential customers to explore your products, services, or expertise further.
5. It Works at Every Stage of the Marketing Funnel
From generating awareness to sealing the deal, educational videos can be used at different stages of the buyer’s journey. Whether it’s early-stage learning or decision-making support, they help guide leads through your funnel.
8 Genuinely Helpful Educational Videos Used by Brands to Engage, Educate, and Build Trust
Hootsuite: How to Run Your First Facebook Live
This tutorial is perfect for social media managers and small business owners eager to step into live video. It walks viewers through setting up and running a Facebook Live, giving them the confidence to engage their audience in real-time.
Lenovo: Create a Custom T-Shirt with Amy Tangerine
Lenovo collaborated with craft influencer Amy Tangerine to show how easy it is to design custom t-shirts using Lenovo technology. It’s a great example of blending creativity with practical product use.
HubSpot: How to Use Instagram Stories for Business
HubSpot’s educational video offers actionable tips for businesses to maximize Instagram Stories, giving them a step-by-step guide to improve their social media presence.
Moz: How to Research the Path to Customer Purchase
Moz’s whiteboard-style video breaks down complex SEO concepts, helping marketers understand the steps potential customers take before making a purchase.
Seattle Coffee Gear: How to Make the Easiest Mocha Ever
This fun and informative tutorial shows viewers exactly how to make a delicious mocha at home, blending entertainment with education in an approachable way.
Backlinko: How to Rank #1 on YouTube
Backlinko’s video is a comprehensive guide to optimizing content for YouTube search. It provides step-by-step instructions, perfect for marketers looking to boost their video’s visibility.
Volvo Trucks: 3 Ways to Save Fuel Before Turning the Ignition
Volvo Trucks gets practical with its audience, offering tips to reduce fuel consumption. This type of useful, straightforward content reinforces their brand’s commitment to efficiency.
Google: 5 Common Mistakes in SEO
Google helps businesses avoid common SEO pitfalls with this video, offering insider advice straight from the source. It’s a great example of using educational content to both inform and guide businesses toward better practices.
Conclusion:
These eight examples demonstrate how educational videos can captivate an audience while offering practical value. By addressing real problems and providing actionable insights, these brands not only build trust but also foster deeper connections with their viewers.
Your business can do the same. Whether you’re helping customers solve common challenges, teaching them new skills, or simply showing them how to use your product more effectively, educational videos offer endless opportunities. The key is to think strategically—incorporate videos at every stage of the buyer’s journey and create content that continues to guide your audience from curiosity to conversion.
Want to take your business to the next level with an exciting educational video? Contact Hound Studio, the go-to experts in 2D animation, frame-by-frame techniques, and stunning 3D animation. Fill out the brief today, and let’s create something incredible together!