In today’s digital age, Software as a Service (SaaS) companies are constantly seeking innovative ways to capture the attention of potential customers and explain their products or services effectively.
One of the most powerful tools in their arsenal is the explainer video—a short, engaging piece of content that succinctly communicates the value proposition of a SaaS offering. These videos combine captivating visuals, clear messaging, and often a touch of humor to convey complex ideas in a simple and accessible manner.
Let’s dive into the top 10 SaaS explainer videos that showcase excellence in marketing and storytelling:
Dropbox
Dropbox’s explainer video is a classic example of how simplicity can be incredibly effective. With clean animation and straightforward narration, it effortlessly communicates the benefits of the cloud-based storage solution.
Krock.io
The brand video for Krock.io, an ultimate review platform created for media production companies, video producers, creative agencies, and game designers, produced in collaboration with Krock.io’s creative team, shines with its simplicity and effectiveness.Through clean animation and straightforward narration, it effortlessly communicates the platform’s benefits, showcasing how it revolutionizes work management. Seamlessly guiding viewers through the platform’s functionalities, the video emphasizes Krock.io’s ability to streamline project collaboration, enhance team communication, and provide a visually intuitive experience for both users and clients.
Slack
Slack’s 2D video cleverly demonstrates how its platform can streamline communication and collaboration within teams. The use of playful animation and relatable scenarios makes it both informative and entertaining.
Airtable
Airtable’s video stands out for its creative approach to showcasing the versatility of its platform. By transforming mundane tasks into exciting adventures, it effectively highlights the power of its customizable database solution.
HubSpot
HubSpot’s video excels in capturing the essence of its all-in-one marketing software. Through a mix of animation and live-action footage, it demonstrates how HubSpot can help businesses attract, engage, and delight customers.
Google Calendar
Google releases a new SaaS product explainer video for presentation or service promotion almost every month, but this soulful one, created over 5 years ago, remains an icon of its genre. Here, we see the Google Calendar interface, as well as funny real-life situations in which this tool will be useful. The voiceover does not name or describe these situations, forcing us to keep an eye on what is happening on the screen.
Asana
Asana’s video focuses on the pain points of traditional project management methods and positions its solution as the antidote. With a compelling narrative and sleek animation, it effectively communicates the benefits of its platform.
Microsoft Office App
In this video, Microsoft takes screencasts to the next level by combining them with bold-styled 3D animation. One very interesting detail of this video is the ball that jumps from one app screen to another. Here, animation producers managed to hit two birds with a single stone. On one hand, instead of showing a hand animation as many screencasts do to demonstrate interactions with the app, they added a ball that sort of ‘mimics’ the movement of the user’s finger. On the other hand, the ball also serves as a key element turning the static content into a vibrant moving story.
Blackboard
This story seems too long, however, it explains, in detail, the value of a product and illustrates the positive impact it can have on society. This animation replaces hundreds of words and can be used in the first and second stages of the sales funnel. Blackboard is a distance education service, so the examples of SaaS promo videos that you find on its pages might resemble social ads.
Beezer
With a metaphorical story-based approach this video uses the brand mascot engagingly to drive home the point about how marketing managers and business owners create and launch their own Mobile App on all mobile devices.
Conclusion
These 10 SaaS explainer videos represent the epitome of marketing excellence in the digital realm. From simplicity to creativity, each video offers valuable insights into how SaaS companies can effectively communicate their offerings and connect with their target audience. As the SaaS landscape continues to evolve, these examples serve as a testament to the power of storytelling in driving engagement and conversion.