IT’S ANIMATED. IT’S 3D. IT’S 30 MILLION WORDS.
Ever wondered how YouTube got so big? Video. Video content is one of the most watched content types on the web today. Starting from amateur videos of cats and dogs and video blogging to professional video ads – you name it. A picture is worth a thousand words, remember? This phrase “Use a picture. It’s worth a thousand words.” traces back to its first appearance in 1911 newspaper article quoting newspaper editor Arthur Brisbane discussing journalism and publicity. Later in 1913, a similar phrase was again registered – now in advertising – “One Look Is Worth A Thousand Words” (newspaper advertisement for the Piqua Auto Supply House).
Well, video runs at about 30 pictures (frames) per second. That’s like 30 million words.
Let’s go 3D animated
Commercials today are the most powerful tool to boost sales. Gurus of marketing and advertising on constant basis search for new ways to stun their audience. And, in fact, 3D animated commercials are one of the eureka-type inventions of theirs.
What’s in the Box
3D made a revolution in video production. Movies are just not the same any more without all the powerful 3D effects. Just think of any latest movie – less all the cool 3D. Pretty lame, no? Same with advertising. Commercials are forced to take the best elements from video production to engage their audience.
Animated commercials cover multiple media. Traditional and, possibly, the most powerful media to run 3D animated commercials is the web. Youtube and other video-sharing websites, Facebook and other numerous social media provide a great platform to run your 3D animated commercial. Best of it all, on many occasions it’s free, unless you choose to promote your ad.
Yet, there are also other ways to use your 3D animated commercial when running an offline campaign. Flat screens in malls and fast-food joints? Positive. Prime time on your favorite TV channel? Positive, if, of course, your budget can afford it. Any media capable of broadcasting video content is good to run your 3D animated commercial, and it’s only up to you to choose.
“Go viral” potential
More yet – any 3D animated commercial has a great potential to go viral. If done well and hits the target – it’s the very type of content users love to share with their friends. Isn’t that just the exact thing you want them to do?
And, if your 3D animated commercial is really really really good – it might hit TV anyway in one of the web review shows, who knows?