Process 3d animation - HOUND STUDIO

Despite the fact that the 3D video production process takes much time and effort, more and more companies use 3D business video in the advertisement, marketing, and sales. This type of animated video helps them to increase brand awareness and promote their products in the most engaging way. Are you looking for professionals in this industry? our 3d video production company got you covered!

Unlike standard 2d animation, such animation helps to create more dynamic, interesting, and engaging videos. For example, everyone’s favorite old Disney movies were created using this technique. Nowadays this technique is mostly used for short animated videos, commercials, and brand videos since it’s rather expensive and challenging.

Let us tell you more about the process in our 3d video production company.

Brief

Every video production process starts with a Creative Brief. This step helps us to collect the most relevant information about a company we’re going to collaborate with. To know more about goals, preferences, and ideas, we organize a quick call or ask to fill in a form. With this creative guide, we can stay on the same page with clients and generate well-thought-out ideas.

Script

To tell the world about your product with a perfect 3D business video, we need to study it first. Keeping in mind the information about the target market, core audience, and demographics, we create 1-2 rough script concepts. If one of the concepts is approved, we’ll make necessary changes and move on to detailed script-writing. By using brand guidelines we also create a moodboard to provide a broad overview of all appropriate design options.

Concept art

At this step, we work on the concept art that includes character design, prop design, and environment. Even if you don’t know what you need, this step may help to decide on the final style of your future 3D animation. Usually, we produce one style and some rough sketches to explain the main idea. When the concept of designs is approved, we move to the next step.

Storyboard

After we come up with the whole story, we start work on storyboard creation. It’s a sketched visual representation of a 3D animation that shows all scenes with descriptions of actions and transitions. Such sketched drawings help you to imagine how your final video looks and serve as a guide for illustrators and animators. A storyboard is a time-consuming step in the video production process but it’s too important to be missed.

Modeling

At this step, we start working on 3D objects. The process of 3D animation doesn’t require the creation of illustrations, that’s why our animators model all the elements in specialized software programs such as Blender, Cinema 4D, and Maya. Actually, the production timeline of this step is hard to plan because everything depends on the complexity of chosen style, the number of characters, and backgrounds.

3D Layout

We step into the phase of the layout. At this step, our animators position all the elements the way they appear in the video. It’s something similar to animatic in 2D animated production since it also includes simple animation movements of characters and objects. This step helps to demonstrate your future video visually.

3D Texturing

Texturing is one of the most complicated steps in 3D video production. Thanks to this step, our animators can add different details to objects to make them look more realistic. By using texture mapping we apply colors and finish with surface properties to move to the process of rigging. The main goal of texturing step is to make a 3D scene look like the original concept art.

3D Rigging

At this step, we create skeletons, or rigs, and controls for 3D models that allow adding movements to the objects and characters. Simply put, all these rigs serve as the basis for the movements of our future characters. And once we finish with testing rigs and implementing final fixes, we jump on to the next step.

3D animation & Lighting

To bring all the created elements to life, we dive into the actual process of animation and set up lighting. We should say that proper lighting has a great impact on the final result of 3D animation, that’s why we usually spend a lot of time polishing all the details and making up the final look of our video.

Music and sound FX

This step adds a final touch to 3D video production. We create a unique video atmosphere by combining visuals with sound effects and background music. SFX is an important step in animation that sets up the mood and holds the viewer’s attention longer.

3D ANIMATION