What’s Metrics?

After creating your awesome video and uploading it to a hosting platform like YouTube, Vimeo, Wistia etc. it’s time to dive into the science of metrics to see how your masterpiece is performing. In our article about video hosting services we talked about some of their pros and cons. One of the most significant features …

Where will your video live?

The Internet has a wide variety of options for video hosting and despite being very efficient and easy to use, they all have their pros and cons. Let’s find out which variant is better for you! Social media give users an opportunity to search for videos, receive comments and share content with even more people via …

Custom video vs. Template

Here and now any business can’t exist without powerful advertising. Many enterprises are obsessed with the idea of getting their own platform on the Net. And here another obstacle arises – what should be the content of the site. Every entrepreneur whose business is connected with the Internet (goods, services) wants to get the most extraordinary, …

5 things you need to know about character development for explainer videos

Creating a character is a complicated multistage process. Its design must match its nature. In an animated explainer production the person who creates it is called a Character designer. The rules, that are used while creating it are next: S-curve, spike, asymmetry, silhouette and the unity of form. These rules are needed so that the character to be …

Inspired by art: Leonardo da Vinci

Leonardo da Vinci was an Italian polymath whose areas of interest included invention, painting, sculpting. Also, he liked  architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history, and cartography. People called him the father of paleontology, and architecture. A lot of people know that he is one of the greatest painters of …