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What are style frames?
What are style frames?
If you ever wondered what the process of making an animated video is, you have probably seen a stage called "style frames". But do you really know what it means? Read our article to find out!
Where And How to Promote Your Video?
Where And How to Promote Your Video?
In the world full of wonderful and creative videos it’s difficult to get noticed even if your film is very good. However, there are a few ways to promote it so somebody could notice, like, comment and share it. Here are some tricks and places to promote your masterpiece!
What's metrics?
WHAT’S METRICS?
After creating your awesome video and uploading it to a hosting platform like YouTube, Vimeo, Wistia etc. it’s time to dive into the science of metrics to see how your masterpiece is performing. In our article about video hosting services we talked about some of their pros and cons.
Explainer Videos: Top 20 of 2016
Explainer Videos: Top 20 of 2016
Though we're already halfway through 2017, we decided to share our top pics of animated videos from 2016 with you. All these videos are not only beautifully illustrated and animated, but also have unique, deep and engaging plots. So, sit back and enjoy!
Where will your video live?
The Internet has a wide variety of options for video hosting and despite being very efficient and easy to use, they all have threir pros and cons. Let's find out which variant is better for you!
Behind The Scenes: Lazy Jar
In our work we often cooperate with companies that aim to change people's lives and thus we become even more excited about working together. This is exaclty the case. A few months ago we got a unique chance to work with Lazy Jar.
Can complicated topics be explained by short videos?
We believe it is easier to understand almost any important topic with the help of explainer videos. They are simple, creative, short and interesting.
Custom video vs. template
Custom Explainer Video vs. Template
With the help of the storytelling, entrepreneurs want to pay attention to their brand, to increase its visibility, to gain image and to outperform the competition. The only dilemma they face with is what kind of explainer video to favor – custom video versus templates. Each of these two types possesses its own pros and contras. Let’s check.
5 things you need to know about character development for explainer videos
5 things you need to know about character development for explainer videos
Creating a character is a complicated multistage process. Its design must match its nature. In an animated pictures production the person who creates a character is called a Character designer. The rules, that are used while creating a character are next: S-curve, spike, asymmetry, silhouette and the unity of form. These rules are needed so that the character to be holistic, interesting and characteristic. Those principals where used by Disney artists while creating a characters for their cartoons.
Boo! Halloween Greetings
Halloween Greetings from Hound Studio
Design Nominees - Site of the Day
Hound-Studio.com - Explainer videos and 3d video production studio website selected "Site Of The Day".
INSPIRED BY ART: Alex Grey
Alex Grey - Inspired by Art
Alex Grey (born November 29, 1953) is an American visionary artist, author, teacher, and Vajrayana practitioner. His body of work spans a variety of forms including performance art, process art, installation art, sculpture, visionary art, and painting. Grey's paintings have been featured in venues as diverse as the album art of Tool, The String Cheese Incident, Meshuggah, the Beastie Boys and Nirvana, Newsweek magazine, the Discovery Channel, Rave flyers and sheets of blotter acid. His work has been exhibited worldwide, including Feature Inc., Tibet House, Stux Gallery, P.S. 1, The Outsider Art Fair and the New Museum in NYC, the Grand Palais in Paris, the Sao Paulo Biennial in Brazil.
INSPIRED BY ART: Alphonse Maria Mucha
Inspired by art: Alphonse Maria Mucha
Alphonse Maria Mucha (1860-1939) is most often remembered for the prominent role he played in shaping the aesthetics of French Art Nouveau at the turn of the century. Mucha worked in a variety of media that were accessible to a wide audience, and so the reach of his art extended beyond the borders of "high art." Everything could be a work of art, encompassing a person's daily experience, from wallpaper to furniture to clothing to promotional posters around the city.
Behind scenes: Nora Explainer Video
Nora Explainer Video - Behind Scenes
Today we would like to lift the veil on the explainer video creation process in our studio. Below you can see detail process using Nora explainer video as an example.
How Animated Explainer Video Can Boost Your Business
Before/After Explainer Video
Animated explainer video is a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends just about 10-20 seconds on a site, if there is no compelling reason to stay longer. And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.
INSPIRED BY ART: Leonardo da Vinci
INSPIRED BY ART: Leonardo da Vinci
Leonardo da Vinci was an Italian polymath whose areas of interest included invention, painting, sculpting, architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history, and cartography. He has been variously called the father of paleontology, ichnology, and architecture, and is widely considered one of the greatest painters of all time. Sometimes credited with the inventions of the parachute, helicopter and tank, he epitomized the Renaissance humanist ideal.
INSPIRED BY ART: Vincent van Gogh
INSPIRED BY ART: Vincent van Gogh
It is summer and we want to present you some flowers from one of the most mysterious painters of the XIX century - Vincent van Gogh. Was he mentally ill? How many paintings he sold? Did he really attack Gaugin? Did he really made an attempt of suicide as the gun had never found? All we know that his life was full of emotional pain and even his last words were "Sadness will last forever".
How much does explainer video cost?
Animated explainer videos production cost and prices
It is widely known that nowadays people are very busy and easily get bored especially with tons of words. Do the math: if you had choice between the reading of 1-2 pages of text with the description of the product or service or watching engaging animated video instead what would you choose? The answer is quite obvious. But explainer videos can be useful in other ways. Have you asked yourself how much does explainer video cost?
Video Marketing Facts #4
Did you know that top five industries for using video are software, marketing, healthcare, non-profit and education?
INSPIRED BY ART: Picasso
INSPIRED BY ART: Picasso
Exceptionally prolific throughout the course of his long life, Picasso achieved universal renown and immense fortune for his revolutionary artistic accomplishments, and became one of the best-known figures in 20th-century art. He tried himself in neoclassic, surrealism and developed cubism and in every style he tried he was equally successful. By today Picasso remains the top-ranked artist and more of his paintings have been stolen than any other artist's.
Video Marketing Facts #3
Did you know that 66% of higher education institutions use video for remote teaching or learning?
Video Marketing Facts #2
Did you know that 73% of B2B marketers say that video positively affects their marketing results?
INSPIRED BY ART: Maurits Cornelis Escher
INSPIRED BY ART: Maurits Cornelis Escher
Maurits Cornelis Escher is among the few artists whose work features mathematical objects and operations including impossible objects, explorations of infinity, reflection, symmetry, perspective, truncated and stellated polyhedra, hyperbolic geometry, and tessellations. Although Escher considered that he had no mathematical ability, he both interacted with the practising mathematicians George Pólya, Roger Penrose, and Harold Coxeter, read mathematical papers by these authors and by the crystallographer Friedrich Haag, and conducted his own mathematical research into tessellation.
Video Marketing Facts #1
Did you know that 96% of b2b organizations are using video as part of their online marketing?

Inspired by Art: Magritte
Inspired by Art: Magritte
Today we celebrate the art of René François Ghislain Magritte, a Belgian surrealist artist. Magritte's work frequently displays a collection of ordinary objects in an unusual context, giving new meanings to familiar things. His imagery has influenced pop, minimalist and conceptual art.
Inspired by Art: Andy Warhol
Inspired by Art: Andy Warhol
The fourth son in Lemko immigrants family, outcast at school, he managed to become finally the pop art icon who merited the song dedication from David Bowie naming him as one of Bowie's greatest inspirations. Today we celebrate the art of Andy Warhol!
Inspired by Art: Bathing of a Red Horse
Inspired by Art: Bathing of a Red Horse
The Holiday Season came to end we are back here again with the "Inspired by Art" picture. I bet it was quite hard to guess our today's encourager. So it is... TA-DA!... Kuzma Petrov-Vodkin with his famous The Bathing of a Red Horse. Enjoy it!
Merry Christmas and Happy New Year
Happy holidays and best wishes for a wonderful new year!
Inspired by Art: Salvador Dali
Inspired by Art: Salvador Dali
We are back here again with the new #InspiredbyArt picture. I think you all guessed who is our today's hero with glamorous mustache. Of course it is Salvador Dali, the great artist who was one of the pioneers of visionary art and Surrealism's adventures into the realm of the unconscious.
Special Kudos Award!
We are back with great news! Today we take congratulations on recognizing the Hound Studio website with Special KUDOS award by CSSDA - a special commendation for noteworthy websites.
Inspired by Art: The Thinker
Inspired by Art: The Thinker
Today we are starting our new project "Inspired by Art". Every month during at least one year we will publish one picture of masterpiece reconsidered and redesigned by Hound Studio team.
As far as November 12 is the birthday of monsieur Auguste Rodin our first "Inspired by Art" picture is dedicated to The Thinker (1879–1889) which is among the most recognized works in all of sculpture.
What is storyboard?
What is storyboard?
Storyboard is the visual representation of your future video. On its basis as well as on the basis of the script the artist draws the scenes and characters, which are then animated. The storyboard has a look of a comics. Its main goal is to designate the transitions between the scenes and the exemplary appearance of the characters. Of course the drawings in the storyboard may differ from the style of the completed scene, especially if the client wants to change the appearance of the character or scene (and such possibility save the time for remaking).
Why you need an explainer video?
Why you need an explainer video?
If you want to sell something in the Internet you need to accomplish the following main steps:
- tell about yourself in the Internet;
- help your client to find you
- describe the problem you solve (what you do) and why the client needs your product/service
Freelancer vs company
Freelancer vs company
There is an opinion that for creating explainer videos or 3D commercials it’s better to hire a freelancer to have the work done quickly and at a low price. They say it makes no sense to pay to a company with so many experienced freelancers around. But let’s take a closer look at this problem of choice:
How to write a thrilling script for 60 second video
How to write a thrilling script for 60 second video
One of the most effective approaches to making a thrilling 60 second video is to define a problem and to show how your product or service can solve this problem. If an idea and a story of your video are relevant to your customers’ needs, the video stands to win. Are your customers unsatisfied with something? Then show how your product can help them to become happier and illustrate this with corresponding images. To achieve this goal write a script like a story telling about how to solve the problem easily.
Outsource vs local
Outsource vs local
Every time your company needs some digital design services like 3D commercials, explainer videos, architectural visualization, mobile design or whatever you have to scratch head over a puzzle: to engage a local design- studio or to choose outsourcing.
Video for a good start
Video for a good start
We live in an age of information boom. Users consume mega and gigabytes of information every day, and it’s getting harder and harder yet to catch their eye. Even if your startup idea is brilliant, you still face the objective of catching the attention of users, and, most importantly, potential investors. If you do – your startup is doomed to succeed.
Explainer videos. Telling a story.
Explainer videos. Telling a story.
If you’ve got something to say – say it! Explainer videos are an efficient way to do it.
Animated explainer videos are short videos that present your company, product or service. 1-3 minutes is plenty enough for your concise and to the point presentation. This approach is becoming more and more popular on the internet, and gradually replaces texts, as it provides a more engaging way to interact with the audience.
It’s animated. It’s 3D. It’s 30 million words.
It’s animated. It’s 3D. It’s 30 million words.
Ever wondered how YouTube got so big? Video. Video content is one of the most watched content types on the web today. Starting from amateur videos of cats and dogs and video blogging to professional video ads – you name it.
Video Marketing
Video marketing is a new premium trend in building brand awareness, and it continues to advance on the market. It reflects the changing audiovisual behavior of internet users from traditional to more interactive. Motion-based content becomes the key in advertising, making video advertising and video marketing some of the most blooming industries of the day. The advertisers can use all the benefits of video advertising to convert viewers into paying customers.